Lead the creative development for Brand Creative, across multiple consumer touchpoints, from 2D to retail to digital and moving image.
Develop concepts and creative strategies that fulfil objectives of category, concept and brief and fulfil brand vision.
Advise / Support Communications / Business Units / Creative Direction partners on the creative interpretation of project specific and strategic needs while guiding the implementation of the Brand Creative.
Create and Drive Creative Community Culture – developing unique inspiration and learning experiences.
Collaborate with cross-functional brand partners to ensure consumer- and brand focus.
Set creative and assignment-related priorities for the team.
Lead the execution of creative strategies to ensure end to end creative excellence, from sell-in to sell-out (consumer-facing)
Direct variety of creative resources (agencies, freelancers, videographers, photographers etc) on creative execution to ensure holistic creative excellence.